Tacktica

Wind farm simulator & modeling software

CLIENT
Daktic
ROLE
Branding, Copy

Mission

Rapid branding of a new wind farm software simulator for the US market.

Requirements

  • Brand name & tagline
  • Trade show deliverables made specifically for owner/operators of wind turbine farms

The Brand

Tacktica

The brand name was designed around two principles- to reflect the concept of what the product does, and to jive with the company name, highlighting its ownership of the product.

The name is a combination of the word “tack”, to change course by turning a boat’s head into and through wind, and “tactic”, an action carefully planned to achieve a specific end. The color red is eye-catching, and because the product is the first of its kind in the field, it’s that of the leader and the color most coveted. 
Company & Product Background
DAKTIC is a seller and distributor of industrial training and engineering education systems to industry professionals and educators throughout the United States. Employing simulators for hands-on training for complex systems, the technologies facilitate the understanding of real-world applications not easily learned from textbooks or classroom instruction alone. The DAKTIC portfolio of simulators ranges from welding, automotive systems, and power plant training, to telecommunications, radar, and military technology training systems.

In 2016 DAKTIC acquired exclusive US rights to sell a new and unnamed wind turbine simulator software suite developed in Spain. The software enables wind turbine technician trainees to monitor an entire wind farm, as well as individual turbines, in real-time, under normal to failure conditions. It allows for hands-on training from day one, beyond the theoretical knowledge a textbook provides, for measurable, more rapid fluency. The software comes at a fraction of the cost of traditional training and runs on any PC.     
US Wind Farms
Investment in wind energy has exploded since the late nineties. US wind farm operations are in a fragmented, monopolistic market with low profits, tight margins, and high startup costs. The majority of wind farm wattage is controlled by multinational corporations, but smaller operations scattered throughout the US are commonly owned by an individual or small group of investors, and can range from a couple of turbines to a farm that occupies several hundred square miles.

Owners of wind farms either hire an on-site technician, or contract with companies that provide maintenance services. The main source for training of wind farm personnel and outsourced maintenance technicians is at the OEM premises. WT technician certification takes approximately two years to complete, the cost of which may be borne by the owner.
Target Audience: Owner/Operators
Wind farms are often both owned, and operated, by the same individual. For these owner/operators, the revenue of the farm, as well as return on personal investment, depends heavily on their training and technical expertise. They are certified wind turbine technicians, or in the process of certification. Trade shows and wind energy conventions are their primary source for industry research and resources investigation.

Tending to have smaller farms producing less wattage, in aggregate numbers owner/operators make a solid target niche that is expected to grow. Owner/operators are a no-bullshit kind of people. They’re in it to get their hands dirty- to reduce any operating costs and downtime, as well as the reliance they can expect to have on maintenance and repairs outsourcing as a small operation.